Balance Creativity and Marketability in Your Sketches

50
Course In Progress

Balance Creativity and Marketability in Your Sketches

50
Course In Progress
Proko
In this lesson, Bryce Kho explores how to balance your art brain and business brain during the illustration process. He walks through adjusting an initial concept—transforming it while considering audience appeal and staying true to your artistic vision. You'll learn about managing multiple ideas, focusing your composition, and emphasizing key elements like character silhouettes and poses.
Newest
Moka
11d
Wanted to share for those who were wondering like me, 18:24 ratio is also known as 3:4
Dennis Yeary
So what are some ways to make yourself and your ideas marketable?
Charlie Nicholson
If you want to be more marketable, first figure out what makes your art uniquely yours. People should easily recognize your style. Even if your style changes, something about it should always feel like you. Don't overlook storytelling. People connect with the person behind the art, not just the art itself. Share your process, your ideas, even your struggles. Let people feel like they're part of your creative journey. Get comfortable with sharing behind-the-scenes stuff too. People love sketches, quick videos, or glimpses into your workflow. It feels authentic and keeps them interested. Also, ask for honest feedback and really listen to it. Don't be defensive. Use it to improve your work and make something people actually want. Consistency helps a lot. Stay visible online or at local events. Regular exposure makes people familiar with you and your ideas. Basic marketing skills help too, like good photography, clear descriptions, and smart social media use. A few simple skills can significantly increase your reach. Lastly, think about how your work impacts people. Does it inspire them or solve a problem? Know exactly what your art does for others and clearly communicate that. If you stay genuine and consistent, people will naturally connect with your ideas.
Charlie Nicholson
There are some Draftsmen episodes that deal with the subject: https://www.proko.com/course-lesson/making-money-as-an-artist-draftsmens1e17/comments https://www.proko.com/course-lesson/what-artists-should-know-about-conventions-draftsmens1e24/comments https://www.proko.com/course-lesson/how-to-shape-your-art-career-draftsmen-s3e01/comments The convention one- the relevance is that if you go to a convention that is relevant to what you want to sell, then it is a concentrated marketplace to see what is working for other artists
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About instructors
We're a hub for artists to improve their skills and connect with a community of like minded peers and talented mentors.
Bryce Kho is a freelance illustrator and concept artist best known for creating complex, whimsical illustrations.
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