Ideacraft: How To Draw Pictures That Speak Louder Than Words
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NOTE: Presale discount is good through March 19th. All lessons will be released after presale ends.
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IDEACRAFT shows you how to draw pictures that speak louder than words.
Learn to develop thought-provoking images through a step-by-step design workflow developed by award-winning illustrator and Professor Sterling Hundley. This self-paced course challenges you to develop visual solutions to client illustration and design problems through video lectures, written lessons, assignments, demonstrations and case studies.
INCLUDED
- (20+) More than twenty hours of video lectures, demonstrations and case studies
- (55) Fifty-five lessons with illustrations, text, videos lectures, diagrams and recorded examples.
- (10+) Ten Video demonstrations including ink, drawing transfers, acrylic, watercolor and digital painting
- (10) Ten Case Studies that walk you through the ideation process for client projects
- (2) Two ideation process sketchbooks from Sterling Hundley as PDF downloads (Treasure Island and O Captain, My Captain)
- (10) Ten Case Study PDF downloads
- (1) A well-organized syllabus
- (1) A six-week guided program
This course is split up into two parts,
Part 1: Through written lessons, Minor and Major Projects, Video Lectures and Case Studies, learn reliable, proven professional pipelines that walk you step-by-step from idea development to final concepts.
Part 2: Real-time painting demonstrations that challenge you to explore a variety of media from traditional ink, marker, watercolor, mixed media and acrylics, as well as digital demonstrations to develop your final concepts into professional portfolio ready pieces.
DEMOS
Ink, digital painting, drawing transfers, pencil, watercolor, mixed media and acrylic.
CASE STUDIES
Step-by-step solutions for posters, logos, films, picture books, magazines and storyboards.
SYLLABUS
Designed as a 6-week course with a logical workflow and clear instructions from a seasoned Professor and Mentor. (Full Syllabus available for free in the "Downloads Tab")
FROM THE INSTRUCTOR
From rocket ships to rockstars, NASA to Rolling Stone, I've collaborated with clients around the world to design pictures that speak louder than words. In the classroom, I've worked hard to unpack the magic of creativity to teach artists the value of their voice and the world the value of artists.
Ideacraft collects my lessons, projects and assignments from over 25 years into a six-week course. I'm thrilled to see what you'll make.
SOME OF MY WORK
I'm thrilled to see what you'll make!
-Sterling - "Think Louder"
All lessons be released on 03/19/2025.
We try to release all lessons by 12pm PT on the day of release. Thanks for being patient
Part 1: Through written lessons, Minor and Major Projects, Video Lectures and Case Studies, learn reliable, proven professional pipelines that walk you step-by-step from idea development to final concepts.
Part 2: Real-time painting demonstrations that challenge you to explore a variety of media from traditional ink, marker, watercolor, mixed media and acrylics, as well as digital demonstrations to develop your final concepts into professional portfolio ready pieces.
Nope! You can join and watch the lessons at any time. This course was designed so you could go at your own pace.
Unfortunately no, Proko is a completely different platform and cannot transfer your purchase over.
I do sell the original "Ideacraft" course on other platforms but this revised version is only available on Proko.
The revised version of Ideacraft includes,
- Part 1: enhanced audio, enhanced video lectures, and additional voiceovers for assignment demonstrations.
Part 2: 12 hours 18 minutes of demonstrations with over 5 hours of demonstrations created exclusively for Ideacraft on Proko, where I walk you through the application of what we learned in Part 1.
No, it’s a one-time payment and you have access to "The Perspective Course' videos forever. You are essentially purchasing a product. It’s not a subscription.
A curious mind and interest in making compelling pictures.
Yup! Each video is downloadable as an mp4 file at 1080p. Please don’t share the videos. Each purchase helps Marshall to create future videos like these.
Absolutely! Just enter in the gift receivers email address at checkout.
No, you'll have access to the full course after the presale ends.
I demonstrate a wide variety of materials in Ideacraft, but all you need to start are the following:
- Sketchbook
- Pencil
- A variety of marker sizes (I use Sharpies)
- Ballpoint pen (black or blue)
- Sheets of Loose paper printer paper
- If you prefer to work digitally, you'll need some type of stylus and a tablet.
Additional supplies can be purchased as the course progresses if you decide to follow the demonstrations:
- An assortment of brushes: Large, medium and small - get the cheap brushes.
- Transfer technique: Chartpak blender marker. Tracing paper. You'll also need access to a toner base copier- inkjet will not work.
- Watercolor or Gouache: Black + a limited palette of basic watercolors. You can begin with just red, yellow and blue. Any brand will do.
- Mixed Media: I use Blackwing 602 pencils, but any No.2 pencil or softer will do! Illustration Board (I use Strathmore 500 series cold press). Liquitex Acyrlic- Unbleached Titanium White. *Note this is NOT white.
- Acyrlic Demonstration: Illustration board, a limited palette of basic watercolors. You can begin with just red, yellow and blue.
- Other things I use: Sumi ink and FW White Ink from Daler Rowney
You can get some of the supplies through my Amazon storefront (contains affiliate links). I only endorse product I personally use and love.