Don't be influenced by the social mentality!
4yr
Serena Marenco
Very often (too often!) I see young artists obsessed with the canons demanded by social networks such as Instagram: having to produce a new original drawing EVERY DAY, calling anything that hasn't taken a month of work "a sketch " (as if there is time left for articulated projects having to, for example, meet the crazy parameters imposed by Instagram's algorithm!) and being subjected to prices that are insane to say the least.
It was quite shocking a couple of months ago to see a very good painter being insulted because, in a private message asking her how much she wanted for a portrait, she replied $400.
This artist paints in oils in a realistic style reminiscent of the Flemish masters, yet recognisable and very original. A portrait of her would not be out of place in any museum, but for this "client" it was not worth more than 20 dollars, because these are the prices people have become accustomed to on social networks.
If you ask for a fair price, you will be insulted, pilloried on social media, accused of being greedy and having no talent, shouting "Even the poor have a right to beautiful things!".
Absolutely true, so much so that the net is full of free content that EVERYONE can enjoy but, or you can easily buy cheap prints.
The point is that when you ask someone for a custom painting or drawing what you are asking for is a luxury.
A tailor-made suit definitely costs more than the T-shirt bought on the market stall.
People have convinced themselves that everyone is entitled to free or very cheap art (because young people are convinced that this is the case and sell out their work) without realising that often the artists they are insulting have a lower annual income than they do (and in many cases a crazy student loan to pay back).
In the past few months a creative collective in my country (Italy) has finally done a survey on the annual income of comic book artists.
95% of them earn LESS than 5000 euros gross per year (on which you have to pay taxes even if in other cases under 5000 euros per year you don't fall into the taxable income bracket).
That was my income in 2020, this year was much worse, I think at the end of the year I'll be lucky if I get to 1000 euros (our category is also excluded from state aid, not being recognized as a profession. Exactly, in the country of the great Renaissance masters, creative people are not recognised as workers. But they do pay taxes)
In short, when people talk about poor people deserving to have our jobs for 20 dollars they ignore the fact that WE struggle to pay our bills and rent (I'm lucky that my husband, a journalist, has been very busy covering the news of the pandemic, otherwise I couldn't even afford to buy food)
Everyone deserves nice things but we deserve to be able to support ourselves with our work, which takes years of study and practice.
So please stop devaluing your work and calling sketches what are actually finished drawings that took you hours to complete!
On social media they call them sketches just so they can be paid cheaply!
